Monday, November 26, 2012

Review: Profit From The Author Inside You

I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'.

It's worth pointing out right at the start that Roger Parker does know what he's talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Roger Parker argues that writing a 'How To' book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Roger Parker shows, books possess "magical" powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!

If you've always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Roger Parker shows that most successful (i.e. top-selling) 'How To' books are based on a formula - they are written in a 'paint by numbers' fashion.

The most exciting part of this book for me is a technique that Roger Parker calls 'Painless Writing'.

He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing ("Getting away from it all" and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:

(1) Molecular writing - this is a way of 'chunking down' to the level of bite-sized pieces of information: "harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing".

(2) Measurable progress writing - "committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods)".

(3) Non-sequential writing - "jumping into your project wherever you're comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book".

Another part of this book that is essential reading if you're thinking of writing a book is Chapter Four - '10 Characteristics of Successful Titles'. Did you know that at least half of your book's success will be determined by the title you choose?

Roger Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here's a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).

The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.

'Profit From The Author Inside You' set of explosions in my head on virtually every page. In fact, it fired me up so much that I'm now using Roger Parker's techniques to write a book that I've been trying to write for over 5 years. What more can I say?

You can get your copy of 'Profit From The Author Inside You' at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can't go wrong.

Review: Profit From The Author Inside You

I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'.

It's worth pointing out right at the start that Roger Parker does know what he's talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Roger Parker argues that writing a 'How To' book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Roger Parker shows, books possess "magical" powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!

If you've always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Roger Parker shows that most successful (i.e. top-selling) 'How To' books are based on a formula - they are written in a 'paint by numbers' fashion.

The most exciting part of this book for me is a technique that Roger Parker calls 'Painless Writing'.

He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing ("Getting away from it all" and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:

(1) Molecular writing - this is a way of 'chunking down' to the level of bite-sized pieces of information: "harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing".

(2) Measurable progress writing - "committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods)".

(3) Non-sequential writing - "jumping into your project wherever you're comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book".

Another part of this book that is essential reading if you're thinking of writing a book is Chapter Four - '10 Characteristics of Successful Titles'. Did you know that at least half of your book's success will be determined by the title you choose?

Roger Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here's a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).

The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.

'Profit From The Author Inside You' set of explosions in my head on virtually every page. In fact, it fired me up so much that I'm now using Roger Parker's techniques to write a book that I've been trying to write for over 5 years. What more can I say?

You can get your copy of 'Profit From The Author Inside You' at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can't go wrong.

Review: Profit From The Author Inside You

I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'.

It's worth pointing out right at the start that Roger Parker does know what he's talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Roger Parker argues that writing a 'How To' book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Roger Parker shows, books possess "magical" powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!

If you've always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Roger Parker shows that most successful (i.e. top-selling) 'How To' books are based on a formula - they are written in a 'paint by numbers' fashion.

The most exciting part of this book for me is a technique that Roger Parker calls 'Painless Writing'.

He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing ("Getting away from it all" and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:

(1) Molecular writing - this is a way of 'chunking down' to the level of bite-sized pieces of information: "harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing".

(2) Measurable progress writing - "committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods)".

(3) Non-sequential writing - "jumping into your project wherever you're comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book".

Another part of this book that is essential reading if you're thinking of writing a book is Chapter Four - '10 Characteristics of Successful Titles'. Did you know that at least half of your book's success will be determined by the title you choose?

Roger Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here's a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).

The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.

'Profit From The Author Inside You' set of explosions in my head on virtually every page. In fact, it fired me up so much that I'm now using Roger Parker's techniques to write a book that I've been trying to write for over 5 years. What more can I say?

You can get your copy of 'Profit From The Author Inside You' at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can't go wrong.

Review: Profit From The Author Inside You

I've reviewed a number of eBooks recently, and none of them excited me, but this one definitely did. If you've ever had the slightest desire to write a 'How To' book, I urge you to read 'Profit From The Author Inside You'.

It's worth pointing out right at the start that Roger Parker does know what he's talking about - he has written 24 books that have been translated into 37 languages and there are currently over 1.6 million copies of his books in print.

This book assumes that you offer some kind of professional service. Roger Parker argues that writing a 'How To' book is not an end in itself, but a means of positioning yourself as one of the leading experts in your field. As Roger Parker shows, books possess "magical" powers - writing a book opens the doors to speaking engagements, spinoff books, newsletters, columns, and hefty consulting fees.

I once knew a human resources expert in Australia and he was very good at what he did. But he used to complain bitterly that there were people with half his expertise earning 20 times the amount he was. Why? Because they had written a book!

If you've always thought of writing as a painful process that requires a huge creative effort, you may be in for a pleasant shock.

Roger Parker shows that most successful (i.e. top-selling) 'How To' books are based on a formula - they are written in a 'paint by numbers' fashion.

The most exciting part of this book for me is a technique that Roger Parker calls 'Painless Writing'.

He urges you to throw out of the window two very common (and unsuccessful) approaches to writing a book: Marathon Writing ("Getting away from it all" and dropping all other activities while you work on your book) and Linear Writing (trying to write your book from first to last chapter in an ordered sequence).

Instead, he offers three approaches that will change the way you write and make it much easier and much more fun:

(1) Molecular writing - this is a way of 'chunking down' to the level of bite-sized pieces of information: "harvesting individual ideas, or nuggets of information, which you carefully organize and prioritize before beginning writing".

(2) Measurable progress writing - "committing to write a little each day, building time into your daily schedule (as opposed to escaping to a cabin in the woods)".

(3) Non-sequential writing - "jumping into your project wherever you're comfortable, starting with the easiest ideas, and building your confidence point by point, idea by idea, wherever they appear in your book".

Another part of this book that is essential reading if you're thinking of writing a book is Chapter Four - '10 Characteristics of Successful Titles'. Did you know that at least half of your book's success will be determined by the title you choose?

Roger Parker shows you 10 key concepts that make the difference between a title that sells well and one that flops. (Here's a hint: the following titles all use these 10 key concepts: Chicken Soup For The Soul; Rich Dad, Poor Dad; The Millionaire Next Door; The 7 Habits of Highly Effective People; Think and Grow Rich; How to Win Friends and Influence People).

The book also contains 4 work sheets (pages 99 to 120) that guide you through the writing of your book.

'Profit From The Author Inside You' set of explosions in my head on virtually every page. In fact, it fired me up so much that I'm now using Roger Parker's techniques to write a book that I've been trying to write for over 5 years. What more can I say?

You can get your copy of 'Profit From The Author Inside You' at: http://www.freezineweb.com/cgi-bin/pftaiy.cgi It has a 30 day money back guarantee, so you really can't go wrong.

Review: eBook Secrets Exposed

If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that it's 'eBook Secrets Exposed' by Jim Edwards and David Garfinkel.

The authors are both well qualified in this area. Jim Edwards has written five best-selling eBooks (including 'The Lazy Man's Guide to Online Business' and '33 Days To Online Success').

David Garfinkel is considered by many to be the world's greatest copyrighting coach. He's an award-winning business journalist and is also the author of several best-selling eBooks, such as 'Advertising Headlines That Make You Rich' and 'Killer Copy Tactics'.

There have been so many books on this subject that I really couldn't imagine how this book could add anything new.

But I have never before seen an eBook that explains so clearly how to do it. I got the feeling that you could literally walk in Jim Edwards' footsteps and get the same results he did (over 4,500 eBook sales in 9 months).

What makes this book very readable and enjoyable is that it's simply a long interview - David Garfinkel asks the questions and Jim Edwards gives the answers.

The book is packed with so many 'insider tips' that's it's difficult to know where to begin, but one of the most valuable tips is how to find out - before you write your book - if there's a market for it.

You do this by following Jim Edwards' 5-Step 'Ultimate eBook Success Formula'. The formula allows you to find out if there's a target audience that is already actively looking for the information you're about to sell online. And if so, if they are prepared to pay for it.

One of the interesting things you'll discover in this book is that competition is actually good for your eBook.

If you come up with an idea for an eBook and you find that there are no competing books, you need to get worried - it means there's probably no market for that idea.

But if there are books competing with yours, you're on safe ground - you know you have a market.

And don't be put off by competition: anyone who is serious about a particular subject will buy at least 4 or 5 books on that topic.

Many eBook authors who make big money quickly with their eBooks do resale rights. Instead of making $29 per sale, they're making $99 per sale. As you can see, resale rights can get you into serious money very fast.

But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.

You might think that best-selling eBook authors don't bother with affiliate programs. Wrong!

Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with back-end affiliate links. But there's a right way to do this and a wrong way (more about this in Section 5).

But the real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures - finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.

On the Internet it's not products that make money, it's lists (products don't sell, lists do). Or as Jim Edwards puts it: 'the power is in the pipes, in the distribution'.

Let's say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.

And let's say that those 3000 visits result in 90 to 180 sales - you and your joint venture partner are suddenly making thousands of dollars in a few days.

Jim Edwards shows you exactly, step-by-step, how to set up a joint venture. He even shows you the exact same letter that he used to set up joint ventures for his book 'How To Write and Publish Your Own eBook in a little as 7 Days'.

One of the keys to making joint ventures work is what Jim Edwards calls 'the Santa Claus technique' (more on that in Section 2).

A question many people have is how to price their eBook. And it's crucial that you get this right. In Section 4 Jim Edwards reveals his 'pricing formula' - a very clever way to find your eBook's 'breakpoint' or equilibrium.

There's another very valuable tip in Section 17 - 'My Secret Method For Slashing Refunds' (this tip on it's own could be worth the price of the whole book).

This is the best book on eBook publishing I've read in the last 18 months - in fact, while reading it, I came up with the idea for my next eBook!

You can get your copy of 'eBook Secrets Exposed' at: http://www.freezineweb.com/ese.html

Review: eBook Secrets Exposed

If you want to make a lot of money with your own eBook and you only read one book on the subject in the next 12 months, I strongly recommend that it's 'eBook Secrets Exposed' by Jim Edwards and David Garfinkel.

The authors are both well qualified in this area. Jim Edwards has written five best-selling eBooks (including 'The Lazy Man's Guide to Online Business' and '33 Days To Online Success').

David Garfinkel is considered by many to be the world's greatest copyrighting coach. He's an award-winning business journalist and is also the author of several best-selling eBooks, such as 'Advertising Headlines That Make You Rich' and 'Killer Copy Tactics'.

There have been so many books on this subject that I really couldn't imagine how this book could add anything new.

But I have never before seen an eBook that explains so clearly how to do it. I got the feeling that you could literally walk in Jim Edwards' footsteps and get the same results he did (over 4,500 eBook sales in 9 months).

What makes this book very readable and enjoyable is that it's simply a long interview - David Garfinkel asks the questions and Jim Edwards gives the answers.

The book is packed with so many 'insider tips' that's it's difficult to know where to begin, but one of the most valuable tips is how to find out - before you write your book - if there's a market for it.

You do this by following Jim Edwards' 5-Step 'Ultimate eBook Success Formula'. The formula allows you to find out if there's a target audience that is already actively looking for the information you're about to sell online. And if so, if they are prepared to pay for it.

One of the interesting things you'll discover in this book is that competition is actually good for your eBook.

If you come up with an idea for an eBook and you find that there are no competing books, you need to get worried - it means there's probably no market for that idea.

But if there are books competing with yours, you're on safe ground - you know you have a market.

And don't be put off by competition: anyone who is serious about a particular subject will buy at least 4 or 5 books on that topic.

Many eBook authors who make big money quickly with their eBooks do resale rights. Instead of making $29 per sale, they're making $99 per sale. As you can see, resale rights can get you into serious money very fast.

But there are definite pitfalls with resale rights (such as finding out a few months later that your cherished information product has become a free eBook). If you want to avoid these pitfalls, you need to read Section 2 carefully.

You might think that best-selling eBook authors don't bother with affiliate programs. Wrong!

Jim Edwards shows you that one of secrets to making money with your eBook is to load it up with back-end affiliate links. But there's a right way to do this and a wrong way (more about this in Section 5).

But the real secret to how Jim Edwards made over $40,000 in one month from a single eBook is joint ventures - finding people with lists of 10,000 or even 100,000 and getting them to do a personal recommendation to their readers.

On the Internet it's not products that make money, it's lists (products don't sell, lists do). Or as Jim Edwards puts it: 'the power is in the pipes, in the distribution'.

Let's say your eBook is priced at $29 and you find someone with a list of 10,000 and they do a mailing that results in 3000 people turning up at your website.

And let's say that those 3000 visits result in 90 to 180 sales - you and your joint venture partner are suddenly making thousands of dollars in a few days.

Jim Edwards shows you exactly, step-by-step, how to set up a joint venture. He even shows you the exact same letter that he used to set up joint ventures for his book 'How To Write and Publish Your Own eBook in a little as 7 Days'.

One of the keys to making joint ventures work is what Jim Edwards calls 'the Santa Claus technique' (more on that in Section 2).

A question many people have is how to price their eBook. And it's crucial that you get this right. In Section 4 Jim Edwards reveals his 'pricing formula' - a very clever way to find your eBook's 'breakpoint' or equilibrium.

There's another very valuable tip in Section 17 - 'My Secret Method For Slashing Refunds' (this tip on it's own could be worth the price of the whole book).

This is the best book on eBook publishing I've read in the last 18 months - in fact, while reading it, I came up with the idea for my next eBook!

You can get your copy of 'eBook Secrets Exposed' at: http://www.freezineweb.com/ese.html


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